The rapid progress of science and technology makes the development of many industries into a fast lane. The frequency of product update is higher and higher, the R & D cycle is shorter and shorter, and the market competition is more and more fierce. Science and technology not only brings change and opportunity, but also brings crisis and test. This is the common market environment faced by all industries in the 21st century.
The Internet era affects the digital printing industry, which will bring an inevitable change to the printing industry. The transformation of Internet technology and industry thinking mode is opening up a new battlefield for publishing and printing industry. The in-depth integration of Internet technology and information industry puts forward higher requirements for publishing and printing industry. Digital printing industry has inherent advantages in the organic combination with the Internet, which is not only the combination of technology, but also the integration of business and business model. In this context, seize the opportunity of the times, digital printing industry will become a new development platform for the future printing industry.
Diversification and individualized development
At present, China's digital printing industry mainly needs low-end printing in small and medium format. Digital printing in the rapid design, printing on demand advantages, is rapidly occupying a part of the high-end market. With the development of Internet and information technology, paper books and physical bookstores have been impacted. At present, China's digital printing industry is facing the primary problem of how to further expand the high-end market. In addition to the market environment, the current technology development status of digital printing industry is also different from previous printing industry changes. Digital printing has many advantages that traditional printing does not have, such as fast and flexible, free from batch restrictions, strong artistic expression ability, convenient editing and proofreading, which determines that the digital printing industry is bound to develop towards diversification and personalization.
In the future development, customer demand will gradually occupy a dominant position, which determines that we must fully understand customer demand and market changes, collect as much business information as possible, and our technological innovation must be guided by market demand. The demand for printed materials in modern society has the characteristics of diversification, individuation and batch flexibility, which coincides with the advantages of digital printing technology. This is an important opportunity for the industry, but also challenges the technical level and innovation ability. This is of great significance for us to change the domestic market structure, expand business and develop the industry in depth.
User experience is valued
With the continuous development of Internet technology, further integration of on-demand printing technology and traditional publishing industry has become an inevitable trend. Print on demand has the characteristics of both traditional publishing and electronic publishing. For the publishing industry and consumers in the transition period, on-demand printing is more easily accepted than e-books, and also provides a buffer period for traditional printing enterprises to transform to full electronic. Therefore, for a long time in the future, on-demand printing will exist as a part of diversified publishing and information services.