Now it's hard to understand the single, low profit and hard to earn money, which is the most heard in advertising companies. Why do some advertising companies live in peace, take orders in disorder and operate as usual? This has a lot to do with the skills of taking orders. Now Jinan album printing small editor and advertising company in the album printing cooperation some good experience summed up, for your reference.
First of all, don't rush to make an offer when the customer comes to the door. For example, when a customer comes to the door for printing or printing, he or she will take out his or her product and ask how much is it? In this situation, we should not rush to make a quotation first, but first take out the paper pattern to let the customer choose. When they choose a good paper and then quote the price, at the same time, we should introduce the advantages and disadvantages of this paper, and recommend a more suitable paper to the customer. In this way, the initiative of quotation is always controlled by him or herself Hands.
First, we must work together to collect money first. The advantage of receiving money first is to establish the sincerity of cooperation between the two sides. Because in the daily order receiving, there is also the situation that no one receives the product when it is printed, or it is rejected when it is delivered to the door, and then it is known that this product has not been made. So the benefit of collecting money first is to change the thinking of bad customers and improve the sense of obligation and loyalty of users.
Second, the design fee and the product are quoted separately. If a good brochure print, to highlight a certain connotation and personality, it is inseparable from the design, so the design must have a graphic designer to invest in the spirit of time and labor.
Third, the bottom line of products is not as good as that of raw materials. Printing cooperation win-win four, to customers delay delivery time. Sometimes the printing season, or power failure, or logistics factors, affect the delivery time. Therefore, when reporting the delivery time to the customer, it is better to postpone the delivery time, say three days for two-day delivery and four days for three-day delivery. In practice, if there is no accident, it can arrive early and surprise the customer.
Fifthly, urgent orders must be marked. The advantage of marking the urgent order is to let the entrusted printing manufacturer print the order first after receiving the order, so as to ensure the accurate delivery time. For those who do printing and advertising, the key link to maintain customer relationship is service. If the repeated service can not be fulfilled, they will lose trust with users. Then, the number of orders placed by this user in your store will drop sharply.
Sixthly, set up brand image with reasonable price. As an advertising company, it is necessary to understand that not all customers are always pushing down the price. If we can provide customers with design plan, through design and creativity, we can achieve the expected design purpose. Some users don't care how much it costs. In contrast, the price is too low, to seize the customer for a while, and finally because the service can not keep up with the customer abandoned. Low price has always made people feel low-end and unreliable. When the price is low to no profit, even a graphic designer can't afford to pay, then such an advertising company is difficult to survive.
Seventh, look for high-quality cooperative suppliers. Album printing is done according to this book. The quality request is not high. No matter whether the customer's request or not, we need to find the best cooperation supplier. Of course, high quality and low price are the most important. Good product customers will treasure it. Similarly, when he makes this product again, he will naturally think of us, and the opportunity for long-term cooperation arises.
The above is the related content of "how to take the initiative in the order market" introduced by Jinan album printing company. For more information, please visit the website: http://www.jingyinshua.com