In 2018, the global printing industry suffered heavy losses in the field of commercial printing. Bankruptcy, bankruptcy and withdrawal became the basic aspect of the industry. However, with the emergence of digital printing, personalized printing and electronic printing, the development trend of printing industry has undergone profound changes.
According to an analysis report by Winner Shipping Company of the United States, the situation faced by printing enterprises in 2019 is still grim, but the new trend of printing industry is becoming clear.
Transfer of the Core Competitive Power of Enterprises
Research data show that the core competitiveness of printing enterprises in 2019 will be reflected in digital printing, large-scale printing and offset printing. The business growth rate of printing enterprises providing digital printing, offset printing and creative services is higher than the average growth rate. The online printing service, which attracts much attention, is not in the top three.
In the answer to "which three growth * fast in the printing business in 2019", 62.3% of commercial printing enterprises prefer digital printing, 39% choose large-format printing and 26% choose offset printing. The selection rates of online printing services and creative services are 19.5%. Market services, label printing, warehousing services, post-processing and logistics services are in the last place, and the selection rate is 19.5%.
Diversified value-added services become a new profit growth point
The intensification of market competition will lead to another trend in the global printing industry in 2019: focusing on creating, introducing and nurturing value-added products and services, and seeking profit growth points beyond traditional business.
In the pre-press stage, the combination of innovative concepts and innovative content, the deep development and utilization of content resources according to the extensibility of digital attributes of modern printing products, and the provision of high-quality diversified products for customers through content digitization, such as variable data printing and on-demand printing, can help printing enterprises to develop more on limited customer resources. Business.
In the post-press process, the research shows that the post-press process will gradually diversify and complicate in 2019.
Increasingly, profit-making enterprises rely on digital printing
According to the profitability of enterprises, American Winning Ship Company divides printing enterprises into growth, flat and decline types, and analyses the daily use of printing equipment by different types of enterprises. The data show that the utilization rate of digital printing equipment of profit-making growth and flat printing enterprises is significantly higher than that of decline printing enterprises. Only in traditional offset printing equipment, the use time of decline printing enterprises is slightly longer than that of growth and flat printing enterprises.
In digital printing equipment, the use time of digital black-and-white large format printer is 5.5 hours for growth type printing enterprises, 3.5 hours for flat type printing enterprises and 1 hour for decline type printing enterprises; the use time of digital high-speed toner type web printing machines is 7 hours for growth type printing enterprises and 0 for decline type printing enterprises. On offset printing equipment, the average daily use of offset printing equipment by decline type printing enterprises is nearly 9. About two hours more than growth and flat printing enterprises.
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