Propaganda brochure is the foreword of enterprise's publicity to the outside world. It is an important window and platform for enterprises to display their own brand culture and brand to the public. It is also an important carrier for enterprises to carry out self-packaging. It is the thorn and face of enterprises and represents the image of enterprises. So, when we get the brochure, how should we check whether a brochure is good or bad? How can we judge whether a brochure is good or bad? Now let's give a brief analysis.
Firstly, the content outline is scientific, reasonable and clear, which is the core and soul of enterprise brochure. Excellent enterprise brochure can effectively attract readers or potential customers, has outstanding advertising effect, can quickly promote the collaboration between readers or potential customers and enterprises. The average enterprise brochure only publicizes itself, let readers or customers understand the enterprise, but It does not necessarily facilitate collaboration between readers or potential customers and enterprises quickly.
Generally, small-scale enterprise brochures may have beautiful pictures and delicate printing, blindly expressing their products, but the superposition of words and pictures may not clearly and effectively promote themselves, let alone readers or potential customers quickly understand the enterprise and then collaborate. With scientific and reasonable content settings and clear content outlines, how can we get the reader's approval and then move the reader to promote collaboration? This requires two conditions.
Secondly, how to get the reader's approval, and then move the reader to promote collaboration.
The content of the brochure should reflect the advantages and highlights that enterprises meet. What are the advantages and highlights of enterprises? This mainly depends on the purpose of the brochure. If the publicity brochure is used to attract other enterprises or certain specific groups to join and cooperate, the advantages and highlights should be reflected in the strong inductive strength of enterprises, strong skills and R&D strength, highly competitive products, advanced operation forms, excellent operation management team, outstanding and feasible enterprise prospects and strategic planning, which can bring recruits to the franchisee. Eye-catching and practical advantages. The whole layout of the publicity brochure should be high-end and high-grade in editing and design, with a strong sense of artistic beauty. In general, a business publicity brochure or picture album, readers often do not focus on the text content first, but prefer intuitive pictures. Pictures must be the earliest part of the reader's eyes, but also the most eye-catching part, to highlight the theme, clear and beautiful atmosphere, while pictures and text placement methods should pay attention to changes, absolutely can not be placed in the same way on every page.
The quality of the brochure we are talking about here is not good or bad on the surface. What we are expressing here is the most intuitive visual feeling of the content to attract customers, the exquisite workmanship and the transmission of visual effects can make customers understand the enterprise better. We should also learn to comment on the quality of the brochure, put forward valuable proposals, make more corrections and make more exquisite brochures.