As a printing designer, we should not only pursue the beautiful atmosphere of the effect map, but also consider the difficulty of landing. If we do not understand the paper, ink and printing technology, there will be many unexpected difficulties in the actual production process.
First element: paper
When designing a good document, designers should consider what kind of material paper is used for printing. Different paper will give people different feelings. Generally, the most common paper is Matt paper, glossy paper, special paper, etc.
Different paper will have some differences in the performance of ink, such as rough paper will absorb ink, mostly used for newspaper printing;
Smooth paper absorbs almost no ink. Ink dries on paper. Different light gives people different visual perception. This kind of paper is mostly used for packaging and picture album printing.
Special paper is mainly gold-plated and silver-plated, and its surface has a metallic texture. It is mostly used in the production of high-grade packaging, color pages and other printed products.
The second key element: ink
The design effect drawing is displayed in RGB color type on the computer, while the printed matter is CMYK type, CMYK is ink color, so CMYK color mode is used as far as possible in the design of documents.
Design documents need to consider the actual effect of the ink, such as how many color values of the color meet the designer's desired color, CMYK in the adjustment of attention;
The third key element is technology.
There are many printing processes, such as bronzing, silver stamping, UV, embossing and so on. Different processes have the most obvious impression on consumers. Designers not only need to consider the cost, but also need to pay attention to the process characteristics to ensure that the printed products can meet the needs of customers.
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