As far as designers are concerned, poster design is absolutely an exciting thing. Because posters have a variety of ways of expression, wide subject matter and less restrictions, they emphasize creativity and visual language. They can be applied sensitively and separately in dots, lines, pictures and words, and also pay attention to the composition of plane and color. It can be said that poster design is the master of graphic design. But sometimes it's just the way it's manifested that is too broad, which makes us a little confused when we start. Poster is a kind of art style relying on two-dimensional visual relationship graphics to convey visual information. In the contemporary society, the development and expression characteristics of posters make them more attractive than before, and the way language used by posters has increasingly become a global language of communication. However, excellent poster design is to grasp the audience's eyes, effectively convey the purpose of the message. In detail, it is necessary to follow the following simple rules:
1. Understanding the purpose
The purpose will vary according to the situation, nature, content and attempt presented. Poster design is for the purpose of conveying information and stimulating the audience. If the purpose is not very clear, it is difficult to design a poster that fits the psychology of the target audience. What about inducing them to make the anticipated response? Before you begin to prepare the poster, you have to be sure who is the design for? Hope to see what people do after the poster... Everything depends on the style of poster design.
2. Excellent planning and format
The canvas on which the poster sits is a white space. In a logical way, from one simple framework to another, to guide the attention of the passers-by. Be able to try to accomplish these leads in an unusual and eye-catching way. Find the right framework in other people's posters and create their own ways. Finally, remember not to use words less than 24, and make sure that the central idea can be found at a glance.
3. Content is important, but it must be concise.
Every part of the poster should be coiled around the central machine to unfold. The content must be clear and precise, and the words should be concise. Because the poster is limited by the inherent space, the latter is particularly important in making posters. By introducing first-class painting materials into posters, sometimes confusing and disorderly data can be transformed into harmonious, divergent and convincing stories. A carefully manufactured form or illustration often speaks more clearly than a long text. It is not the use of difficult artistic effects to express. The illustrations should be viewed in terms of both macro-appearance and micro-details.
4. Excellent poster design reflects the personality of the manufacturer
Posters are different from monotonous, dull and humanistic papers. Designers should think of posters as an extension of their personal charm, through which they can absorb passers-by and make them want to deepen their reading or talk to you directly.
5. The impact of good posters will continue to be felt in the future.
After a considerable effort to make posters, don't expect to have the greatest impact on the day you give a speech, because it requires good interaction between the speaker and the audience. After trying to attract the audience, a serious reader will absorb others.
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